Dressed in Confidence: Supporting Young Samoan Women
With support from Pasefika Proud, Nora Swann Ltd is delivering a refreshed version of Dressed in Confidence—designed to support Tama'ita'i Samoa aged 18–35 in South Auckland to build confidence, cultural connection, and readiness for employment.
Nora Swann, working with students on employment readiness & interview poise & posture
A new wave of confidence is being nurtured among Tama'ita'i Samoa in South Auckland, thanks to a targeted employment readiness programme supported by Pasefika Proud. The Dressed in Confidence initiative, delivered by Nora Swann Ltd, has been adapted for young Samoan women aged 18–35 as part of a national test-and-learn approach aimed at addressing priority needs and improving long-term outcomes.
Guest speaker Diamond Langi taking Poise and Posture lesson
"This current programme is distinct from the traditional school programme because its primary focus is on preparing participants for the realities of the workplace,” says Director Nora Swann.
“It aims to equip them with the necessary tools, attitudes, and understanding needed to succeed in a professional environment.”
The three-day programme begins with a focus on wellbeing and identity. “Day One focused on wellbeing and fostering a true connection with oneself... incorporating traditional Samoan values of respect, family, and community,” says Swann. The following days cover employment readiness and career preparation, including practical support with interview presentation and goal setting.
Cultural connection is woven throughout the experience. “We regularly listen to Samoan music, and bilingual communication is incorporated into the classroom, creating an environment that reflects and respects our cultural identity,” says Swann. “One of the ladies kindly decided to make us a delicious lemon pie, while on another occasion, I brought bananas from my own banana tree at home for the girls to enjoy.”
To support longer-term success, participants continue in a 3-month pastoral care phase focused on goal reinforcement, connection, and accountability. “Including a 3-month pastoral care phase after the programme is important because it helps ensure sustained engagement, emotional well-being, and successful application of what participants have learned.”
This initiative responds directly to insights from Pasefika Proud’s desktop analysis, which identified high unemployment among Samoan women aged 25–35 in South Auckland as a key area of need. “It offers tailored training workshops, mentorship, and connections to local employers... helping to address barriers and create sustainable employment pathways for Samoan women in this age group.”
Participants gain not only confidence but clear steps toward economic independence. “Sometimes, breaking old habits can be challenging, but it's the first step towards growth and positive change... Our goal is to help you become the best version of yourself and to empower you to reach your full potential.”
Ama Mosese Cultural Competency teaching
Confidence, in this space, is more than an outcome—it’s a driver. “Walking with confidence for a Samoan woman encompasses embracing her identity, culture, and aspirations with pride and authenticity... In her career, it signifies asserting her worth, pursuing opportunities, and breaking barriers without hesitation.”
Early signs of impact are already being seen. “When I first met them, one of the most prominent things I noticed was that many of the ladies exhibited low self-confidence... Over time, I began to see their confidence grow as they started to embrace a more positive outlook on themselves and their potential.”
Aligned with government priorities, including MSD’s Pacific Prosperity, Pasefika Proud’s Pathways for Change, and wider social sector outcomes, this programme supports the goal of reducing reliance on the Jobseeker benefit while lifting individual and whānau wellbeing.
Nora Swann taking wellbeing session with students
“As these women gain the necessary tools and confidence to enter the workforce, they become more self-reliant... Beyond economic benefits, the program also nurtures a sense of pride, purpose, and belonging.”
“Our tested approach has shown that... involving local communities and leaders ensures relevance, respect, and sustainability by empowering communities to take ownership,” says Swann.
“My long-term hope for Dressed in Confidence is to empower Samoan women in Aotearoa to achieve lasting independence, confidence, and leadership."
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