Our purpose

Pasefika Proud aims to harness the strength of individual Pacific cultures and strong cultural identity to promote positive messaging and build community ownership and commitment to preventing family violence within Pacific families.

The objectives of Pasefika Proud are to:

  • Promote positive, strengths-based messaging of Pacific cultures to encourage healthy relationships and safe behaviour within Pacific families and communities
  • Harness strong cultural identity as a way to create a positive environment to address family violence in Pacific families and communities
  • Build Pacific community ownership and commitment to preventing family violence within Pacific families